“Meta Good Causes Day” was an annual event of Meta to mobilize its employees for meaningful causes, and support local non-profit organizations and connect more closely with the community. One of our BGCA’s service units – Project Touch was pleased to be the charitable partner for their campaign in 2021 & 2022, with the theme of Social Inclusion that encourages the embracement of each others’ differences. Our team presented on stage the collaboration plan with Meta’s team to call for support from the industry and stakeholders on 16 December 2021.

Throughout the upcoming year of 2022, Project Touch and Meta will initiate a community-driven campaign to support LGBTQ+ parents and families in Hong Kong via Facebook and its apps. To render continual emotional support and social resources to the targeted parents, a chatbot that aims at bringing effective communication within families will be set up.

BGCA team and Jerry were looking forward to the upcoming collaboration.

 Local NGOs with their representatives were invited to learn application of social platforms in advocating social good causes and connecting more closely with their communities.

About Project Touch 

Established in 2007, Project Touch is the first social service that supports LGBTQ+ youths and their families in Hong Kong and in greater China. Encouraging mutual understandings, rebuilding family relationship and promoting an open and inclusive society are vision and mission of Project Touch.

More about Project Touch: https://www.newtouch.net